Sunchai is a muay thai athlete with a wealth of experience in the ring and an array to accolades to go accompany it. With his popularity growing, it was time for him to begin his brand, an identity that can now be used in and out of the ring and can be shared with his supporters. It was important for me to keep the brand minimal and clean, the main part of the logo is the 8 red bars since muay thai is known as “the art of eight limbs” and I wanted to pay a subtle nod to the art.